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Search engine optimization and digital marketing

Marketing and SEO. Help customers find you.

We help businesses reach customers on Google, Instagram and in AI answers. We connect search optimization, profile management, business listings and campaigns with a website that makes enquiries, bookings and purchases easier.

Let’s talk about marketingExplore the scope
Illustrative previews. The presentation depends on the tool and query.

Website SEO and organic visibility

Website SEO. From review to implementation.

We start with your services and how customers look for them. We identify relevant searches, pages that already support sales and gaps in the information people need. That becomes the basis of your website’s SEO plan.

  • Audits and technical SEO

    We check indexing, URL structure, redirects, headings, metadata and links. We investigate performance and mobile usability, and organise structured data to match what the page actually contains.

  • Content and service pages

    We plan topics around your services and the questions customers ask before buying. We create service descriptions, guides and explanations of how you work. Each important page has a clear purpose and a relevant route to an enquiry or booking.

  • Internal links and ongoing content

    We connect services, articles and industry resources so readers can move from a question to a solution. We update older material and plan new publications. When rebuilding a site, we account for existing URLs and their redirects.

After the review, you receive a prioritised task list. We agree what will be implemented, who supplies materials and how changes will be assessed. We can improve your current website or plan SEO alongside a new build.

Customers look in different places.

Someone searches for a service and a town. Someone checks directions on a map. Someone asks an AI assistant. We work to make your business information consistent and useful across these situations.

AI search visibility

AI visibility starts with clear content.

AI visibility, also called GEO, calls for a clear description of what you do, who you help and how the service works. We organise answers, business details and sources. We check access to content and how selected tools describe your offering.

  • Answers to specific questions, with examples and a clear service scope.
  • Consistent brand information on your website and public profiles.
  • Reviews of selected queries, recording sources and changes in the answers.

Google Business Profiles

A Google profile that helps people get in touch.

For a local business, people need practical details: services, opening hours, an address and a contact route. We help set up or improve your Google Business Profile, assist with verification and connect it to the appropriate service page.

  • Categories, service areas and details that reflect the actual business.
  • Photos, services, opening hours and contact or booking links.
  • Prepared review responses and regular updates to business information.

Illustrations of an example answer and business profile.

Instagram marketing

Show your work. Let people get to know you.

We manage Instagram for businesses that want to share their services, projects and the people behind the brand. We plan publications, design graphics and write content, connecting the profile to messages, your website or bookings.

  • We organise your bio, story highlights and profile design, then agree on topics and a publishing schedule.
  • We create posts, carousels and stories. We plan reels and edit them using the agreed source material.
  • We can support publications with Instagram ads. We review reach, interactions and enquiries to plan the next steps.
An example profile and publication layout.

Before starting, we agree on publication volume, photo and video sources, content approval and message handling. Advertising spend is quoted separately.

Advertising campaigns

From an ad to an enquiry. Every step matters.

We manage Google Ads and Meta Ads campaigns around your offering, audience and budget. The ad is planned together with its destination: a service page, landing page or booking journey. Visitors should immediately find what interested them in the ad.

An example journey from an ad to an enquiry.

  • Campaigns and landing pages

    We plan the message, creative materials and contact route. Advertising spend and management scope are agreed separately. We can build a landing page or improve your current one, test the form and align the content with a specific campaign.

  • Measurement and decisions

    We configure and test the agreed events. Reports distinguish a click from a submitted enquiry or purchase. We discuss contact quality, costs and completed changes so you can decide what to continue and what to improve.

You know what we are doing. And why.

We can start with an audit, one service or ongoing work. The scope follows your business needs, the state of your website and the materials available.

  1. 01

    Understand the business

    We discuss your services, customers, location and previous results. Together we define what a valuable enquiry means for your business.

  2. 02

    Agree the priorities

    We review the website, content and available data. We propose tasks, a schedule and a pricing model, with a clear scope for the quote.

  3. 03

    Implement and publish

    We improve the website, prepare content, update the profile or launch an agreed campaign. Materials needing your business knowledge are discussed before publication.

  4. 04

    Review the next steps

    We summarise completed work and measurements. We agree further tasks, accounting for seasonality, enquiry quality and changes in your services.

What does marketing and SEO cost?

Pricing depends on the scope, number of services and locations, competition and condition of the website. Initial work, ongoing management and paid advertising spend are agreed separately. You can see which part pays for our work and which funds the campaigns.

Useful for an initial quote

  • Your current website address or a description of a new project.
  • The services you want to promote and the area you serve.
  • Previous activities and the materials you already have.
  • Your preferred scope and an approximate budget.

You do not need a finished strategy. Describe the business and what you want to improve. Advertising accounts, business profiles and measurement tools should remain under your control; you grant us appropriate access for the work.

Let’s talk about marketing

Marketing shaped around your industry.

  • Hotels & guesthouses

    Rooms, packages and questions guests ask before a stay. We connect content to the property’s offer and the path to direct booking.

  • Beauty & wellness

    Treatments, your team and local visibility. Customers learn about a service, check the details and proceed to book an appointment.

  • Restaurants & cafés

    Menus, opening hours and reasons to visit. We keep information current and make it easy to book a table or place an order.

Need a new website too?

Explore website development

Questions about marketing and SEO.

Do you manage Instagram accounts for businesses?

Yes. We can prepare your profile, publishing plan, graphics, copy, carousels, stories and reels. We agree on the number of posts, photo and video sources, and content approval before starting. Message handling and paid ads follow the agreed scope. Your account remains under your control.

What does website SEO include?

The scope follows an initial review. It can include an audit, technical fixes, page structure, new content, internal linking and regular measurement. Our proposal lists the work, responsibilities for materials and the reporting approach.

How long does SEO take to show results?

It depends on the website’s history, competition and extent of the changes. Some improvements can be noticed sooner; others take weeks or months. We record a starting point and then assess changes in visibility and enquiries. We do not promise a fixed ranking or a date for reaching it.

Can you work on a website built by another company?

Yes. We first review the technology, editing access, content and implementation limits. We may make changes ourselves or coordinate them with the person maintaining the website. A new site is proposed when the current one obstructs the work you need.

How is SEO different from Google Ads?

SEO develops visibility in organic results, while Google Ads uses paid advertising placements. Campaigns have a separate media budget. Both can lead to the same offer, but need their own plan and measurement. The choice depends on your goals, budget and website readiness.

Does AI visibility require a special version of my website?

Google’s AI features use SEO fundamentals. No special markup or file ensures inclusion in answers. We work on accessible, clear content and check other tools’ own rules. Citations and source references can change.

Google guidance for AI features
Can every business have a Google Business Profile?

Business Profiles are for eligible businesses, typically those serving customers in person at a location or at the customer’s premises. An online-only business does not qualify. We review the operating model before setup; Google handles the verification.

Google Business Profile requirements
Do you create copy and campaign landing pages too?

Yes. We can prepare service descriptions, guides, ad copy and landing pages. We need accurate information about your offer, its limits and materials you have permission to use. Content production and approval responsibilities are agreed before work begins.

How do reporting and account access work?

For ongoing work, we agree a reporting rhythm, usually monthly. Summaries cover completed tasks, agreed metrics and the next steps. You retain access to your accounts and historical data. Management fees and advertising spend are shown separately.

Blog & guides

Useful before you start.

All guides Glossary

Let’s talk about how customers find you.

Send your website address and a few words about the business. We will suggest a useful place to start.

Let’s talk about marketing